Content is king…
…especially in the online world. Whether you’re just trying to get the right message across or need a content strategy for SEO or social media, I can help with that…
Sometimes what you think is great about your product or service is not what a customer wants to hear.
Connecting solutions to needs or problems…
Finding the pain points… then offering the solution!
Understanding your customers, connecting to their needs or desires and offering solutions before features:
- Selling the sizzle not the sausage!!
- Selling Spectacles or the desire/need to see properly or read without squinting.
Fresh and regular content is especially important in todays world of smart phones, iPads and instant information. Google rewards websites that make an effort to create original and informative content, your Website has a much better chance of being found if you make that effort.
Good content can be repurposed many times over giving you good value for money. Why not use the same articles as press releases, for social media, email them to your customers or prospects list and of course use them to populate your website. Being the best source of information for your product/service in the area, be the expert and own your subject…
If you keep popping up in search engine results, then you gain that all important trust and recognition. Content is as much about becoming an authority in your subject as it is about being found or sought out for you expertise.
Whatever channels you use to reach customers, you need to speak to them about What’s in it for them give them the knowledge they need to make informed decisions, then you stand a chance of being front of mind when they’re ready to make a buying decision.