This was a re-brand exercise for a German SportsWear brand…
High end and very technical sportswear split into ranges by activity. Although well established and highly regarded, their branding had evolved into many different styles, each representing a different range.
The brief was to refresh whilst not loosing the key recognisable elements yet making a clear distinction between the different ranges.
There was a lot more to go with this design and we produced a 25 page brand guideline presentation showing how the styling, strap lines and other elements should be used across all their ranges and media.
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